Josefin Lidh

Illustrator, designer & visual artist

I’m a freelancing illustrator, UX/UI/graphic designer and visual artist based in Linköping, Östergötland, Sweden. Born and raised in Värnamo, Småland. I work with a variety of companies, organisations and design agencies but also with magazines, publishers, brands and smaller businesses.

In the field of illustration I offer a variety of styles and I enjoy playing with colors, shapes and textures using both analogue and digital tools. My style is often characterised by a playful and colourful tone but I always customise each project based on desired needs. My work ranges from educational, editorial, commercial and branding, to murals, comics, books, iconography, animation and my own printed products. I would love to work even more with children's illustration, animation, pattern design and murals.

Through my art, I explore what it means to be human - the surroundings, everyday life and the people living it. I get inspiration from what I see around me, often in small details which others might overlook. When I create, I strive to have a playful approach where excitement is the driving force. In a world that can easily feel threatening, stressful and overwhelming, I hope, with my pictures, to be able to contribute to lifting and lightening up, as well as to create relatable moments.

Interested in working together or just want to say hi? Let’s talk!
hello@josefinlidh.se

Selected clients

Babettes Kafferi & Bageri / Partsrådet / Advania / The Body Shop / UR Play / Ottar / Oui Albacken / Learnways / Leopard Förlag / AgriOpt / Linköpings Tandvårdsteam / FLOW / MicroDri / MyGizmo

Exhibitions

2025 Paranormal Humor / Group exhibition 29 Mars-22 April / Galleri Vända Sida, Linköpings Stadsbibliotek

2024 Östgötar i fokus / Group exhibition 10 Oct with Linköpings Illustratörskollektiv / East Sweden Design Days by Svensk Form Öst in Linköping

2024 Vykortspopup / Group exhibition 26-29 September by Illustratörcentrum / Bokmässan Göteborg

2024 Vykortspopup / Group exhibition 16-14 June by Illustratörcentrum / Formcenter Väst in Gothenburg

2024 Thriving Spaces / Solo exhibition 16 April-25 May / Hello There! Gallery in Linköping

2023 Solo exhibition 21-22 October / Part of PopUpArt 2023 / Nygatan 15 in Linköping

2023 Mänskliga kroppar / Group exhibition / Atelje Siri Berlin in Linköping

2013 Solo exhibition / Lila gården in Hammenhög / Konstrundan Österlen

Retailers

Norrköpings stadsmuseum / Norrköping

Oui Albacken / Mjölby

Fashion Power Marketplace / Linköping

Education

2017-2019 Master’s Degree in Cognitive Science (specialisation in usability & interaction design) / Linköping University

2018 Bilderboken i teori och praktik 7,5 hp / Linnaeus University

2013-2016 Bachelor in Graphic Design & Communication / Linköping University

Examples of what I do

  • Editorial / Book / Brand / Mural / Pattern design / Product / Commercial / Print / Comics / Life drawing / Portrait / Educational / Storyboard / Packaging design / Animation / Iconography /

  • UX / UI / Graphic design

    Contact me for a more specific design portfolio or CV!

  • I'm open for holding workshops and courses in various areas of design and illustration. Just send me an email and we'll figure something out!

Follow me on Instagram @lidhcreates